Mushure memakore ekukakavadzana, siki ine mukurumbira uye musanganiswa wepancake, Tete Jemima, yakatumidzwa zita rekuti Pearl Milling Company nekambani yemubereki Quaker Oats.
Kubvuma iyo 'yemadzinza stereotype' inowanikwa muzita rezita uye logo, PepsiCo, muridzi-muridzi weQuaker Oats, akaburitsawo chirevo chepamutemo . Vakafumura kuti nepo tete Tete Jemima zvigadzirwa zvichiri kuwanikwa mumusika kusvika Chikumi, zvingave zvisina chiratidzo chakasiyana.
Muna Chikumi 2020, kambani yakazivisa kuti yaichinja kubva kuzita raTete Jemima uye fanika papakeji uye yakavimbisa $ 5 miriyoni yekuzvipira kutsigira nharaunda yeVatema.
Chinyorwa chakaburitsawo kuti Pearl Milling Company ichave ichipa $ 1 miriyoni yekupa simba kuvasikana nevakadzi vatema, pamwe nekuenderera mberi kwekuedza kwaPepsiCo kusimudzira bhizinesi revatema nenharaunda.
Mukati menguva dzekudzokororwazve kwaziviswa zviri pamutemo, Twitter yaive yakazara neakawanda maitiro, mazhinji acho akakonzera kuseka nezve kukosha kwazvino kukosha kweatete Jemima bhodhoro resairasi.
zvinhu zvaunogona kufarira
Amainini Jemima stock inova chinhu chakakosha, nekuda kweye Twitter inoseka divi
Iro zita 'Tete Jemima' vanonzi rinokonzerwa nehuranda uye rakagara richitsoropodzwa nekuda kwekuve 'musarusi caricature' uye kuratidzira kwakadzora kwevakadzi vatema.
matipi ekuita musikana akanaka
Kuchengeta izvo mundangariro, PepsiCo akaudza vatengi kuti Tete Jemima vakatumidzwa zita rekuti Pearl Milling Company mushure mekunge Missouri-based miller akaivamba muma1880.
Ipo iyo color scheme ichiri yakafanana, iyo Tete Jemima logo ikozvino yabviswa. Nekuda kwekufamba uku, Twitter munguva pfupi yakashandurwa ikava muzinda wekupokana kwakanyanya sevashandisi vakafungisisa kugona kwacho.
Zvakare, pamwe natete Jemima brand iri kugadzira fan fan yayo yega. Twitter yakashandura kuseka sezvo vateveri vairatidza kodzero dzekuzvitutumadza pamusoro pevaridzi vebhodhoro rinoshuviwa remushonga wemagetsi uye musanganiswa wepancake:
Ini pamagirosa ndichitsvaga tete Jemima syrup nhasi manheru pic.twitter.com/D9nuasXR82
- Mupfumi (@UptownDCRich) Kukadzi 10, 2021
Tete Jemima vaizo tenderera panguva #NhemaHistoriMwedzi ... pic.twitter.com/NETlOQHEcn
- Jermaine (@JermaineWatkins) Kukadzi 10, 2021
Tete Jemima manyuchi anochinja zita rawo…. asi ndichaitenga here kana paine chaiyo yakachena maple manyuchi ayo akatotengeswa muzvitoro?
- teatime75 (@ teatime75) Kukadzi 10, 2021
Ini: pic.twitter.com/ZdetDUkCK0
Ini handina kuisa mari muDogeCoin pandakawana mukana.
- ME Howard (@nyoka_mvura) Kukadzi 10, 2021
Ndakaisa mari mumabhodhoro akati wandei aTete Jemima, zvakadaro. pic.twitter.com/GnJBdUVqbo
Ini ndanga ndichinyanya kudhonza kuti uyu ave Tete Jemima rebrand: pic.twitter.com/dvNrR8hISg
- Skillet McTavish Esq. (@SMcTavishESQ) Kukadzi 10, 2021
Tete Jemima vachisiya mutambo wesirivhi pic.twitter.com/5NunzRcJNk
ndoziva sei kuti im attractive- Josiah Johnson (@ KingJosiah54) Kukadzi 10, 2021
Lemme enda pane stock x woisa aya maiguru jemima mabhodhoro ipapo. https://t.co/u0WYUG6MKk
kutaura sei kana mumwe munhu ane godo- Frozen Mvura (@OfficiallyIce) Kukadzi 10, 2021
Stock kumusoro kwatete jemima manyuchi ASAP, zviri gonna kuva matsva zvokutengeserana makadhi https://t.co/ECGClVW7wa
- harriet tubman 20s (@Kaso_x) Kukadzi 10, 2021
Scalpers vanomhanyira kunotora Tete Jemima manyuchi asati abva muchitoro pic.twitter.com/ux8vazu0EH
- Neon (@Neonistoshort) Kukadzi 10, 2021
Saka izvozvi amai vangu varikuita kuti ndichengetedze mabhodhoro angu ese ekare esirivha yaTete Jemima
- Kyrie Jenner (@Nateeeeeee) Kukadzi 10, 2021
Iro zita raimbozivikanwa saTete Jemima mushure mekunge vachinja zita ravo: pic.twitter.com/FBgYBIZlah
- iBlewupthemoon (@iblewupthemoon) Kukadzi 10, 2021
Awhhh naw. Tete Jemima vakatsiva ?! Dhem Pancake musanganiswa yakavakwa zvakasiyana #auntjemima pic.twitter.com/k1v6kGykxK
kusaina zuva rekutanga rakafamba zvakanaka- Charles - (@TheIGCharlie) Kukadzi 10, 2021
Ko tete Tete Jemima .... pic.twitter.com/9w5eJLXPDz
- DavaStarr (@DavaStarr) Kukadzi 10, 2021
Damn gen rinotevera harizomboziva nezve tete jemima manyuchi izvozvi pic.twitter.com/v2txAvzB39
- Velle (Zvikamu 17-7) ⁶𓅓 (@ahappyclipfan) Kukadzi 10, 2021
Tete Jemima pavakangosimuka kubva mubhokisi iro nebhodhoro. pic.twitter.com/SdMPSPUKY8
- Jermaine (@JermaineWatkins) Kukadzi 10, 2021
Sekuru Bhen vachitarisa tarisa senge chii neni? pic.twitter.com/l9Uj0sV1l1
- XRPthe1 (@ xrpina78) Kukadzi 10, 2021
Kubva pane zvinoitika pamusoro, zvinoita sekunge vatengi vazviwanira ivo chigadzirwa chitsva chose chekudyara mairi, sekufungidzira kuri kuwedzera mukuda kwezvigadzirwa zvaAunt Jemima zvinotarisirwa kuitika munguva pfupi iri kutevera.
Kuseka padivi, kufamba kwaPepsiCo kwakarumbidzwa sekufambira mberi uye kukuru. Vanhu vanoverengeka vanotarisira kuti izvo zvino zvichaisa bhora kutenderera kune mamwe mabhureki kusvetukira kune iyo bandwagon yeshanduko.
